All expertise

Measurement & strategy

Agree on what success means before scaling. Review the measurement setup with the app owner, document event definitions and use the available attribution and cohort data to guide decisions.

Discuss your project
Measurement & attributionFrom click to value
Meta AdsGoogle Ads
AttributionAppsFlyer / AdjustConnect a source to an app event
01Install
02Activate
03Subscribe
AcquisitionWhere users came fromRetentionWho returns to the productValueWhich actions matter
Event quality → Cohort review → Budget decisions

Example event map for a subscription product.

Clear scope.
Useful output.

Connect spend, attribution and product value so the next decision is clearer.

  • AppsFlyer / Adjust workflow review
  • Event taxonomy and access review
  • Cohort and payback analysis
  • Reporting and experiment design

What we work towards

A measurement map, an event checklist, an experiment backlog and a reporting specification. SDK changes remain with your development team.

Part of a bigger picture.

Good growth starts
with a good conversation.

Tell us about your product.
Let’s find the next move together.

Build your growth plan